What does “wholly and exclusively” actually mean?
It is the test every claim has to pass: the cost must be incurred wholly and exclusively for the purposes of the trade. A van used only for jobs passes. A jacket you also wear at weekends does not.
Where a cost genuinely splits between business and personal use — a phone, a car, a room at home — you claim the business proportion and keep a note of how you worked it out. HMRC does not expect a stopwatch, but it does expect the method to be reasonable and consistent.
The failure mode is rarely greed. It is forgetting, then guessing a year later. Claim as you go and the proportion is a fact rather than a reconstruction.