What counts as turnover?
Turnover, revenue and sales all mean the same thing: the income earned from the business's trade. It excludes money that is not trading income — a loan received, the owner's capital paid in, a grant, or the sale of a van — and for a VAT-registered business it excludes the VAT collected on sales, which belongs to HMRC.
It is measured when the sale is made, not when the money arrives. An invoice raised in March is March turnover even if it is paid in May. Under the cash basis, which many sole traders use for tax, it is measured on receipt instead, which is one reason a tax return and a set of accounts can show different figures for the same year.
It is the first line of the profit and loss account and the most quoted number about any business, and it says nothing about whether the business made money. A £500,000 turnover with £510,000 of costs is a loss.