What is turnover?

Turnover is the total value of sales a business makes in a period, before any costs are deducted. For a VAT-registered business it is normally stated net of VAT.

A plain-English definition for UK small businesses, not tax advice. Where a figure changes at a Budget, check gov.uk or ask your accountant.

LAST REVIEWED 29 AUGUST 2026 · BIZZLE

What counts as turnover?

Turnover, revenue and sales all mean the same thing: the income earned from the business's trade. It excludes money that is not trading income — a loan received, the owner's capital paid in, a grant, or the sale of a van — and for a VAT-registered business it excludes the VAT collected on sales, which belongs to HMRC.

It is measured when the sale is made, not when the money arrives. An invoice raised in March is March turnover even if it is paid in May. Under the cash basis, which many sole traders use for tax, it is measured on receipt instead, which is one reason a tax return and a set of accounts can show different figures for the same year.

It is the first line of the profit and loss account and the most quoted number about any business, and it says nothing about whether the business made money. A £500,000 turnover with £510,000 of costs is a loss.

A worked example

A VAT-registered electrician sends a customer an invoice for £1,200 including VAT. Turnover is £1,000; the other £200 is output VAT, owed to HMRC and never the business's income. Over the year his invoices total £108,000 including VAT, so turnover is £90,000.

His materials, van, insurance and tools cost £38,000, leaving a profit of £52,000. Turnover is what he sold; profit is what he kept. When a lender or a supplier asks about the size of the business, they mean the first number; when HMRC asks what to tax, it means the second.

Why does the VAT threshold use turnover?

Because VAT is a tax on sales, not profit. The registration test looks at taxable turnover over any rolling twelve months, and a business with high sales and thin margins can be required to register while barely making a profit. The threshold figure is on gov.uk; it is the turnover, not the profit, that has to be watched against it.

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COMMON QUESTIONS

Questions people ask.

Is turnover before or after VAT?

After, for a VAT-registered business: the VAT charged on sales is collected on HMRC's behalf and is not income. A business that is not VAT registered has no VAT to strip out, so its turnover is simply what it invoices.

Is turnover the same as profit?

No. Turnover is total sales; profit is what is left after costs. Two businesses with the same turnover can have entirely different profits, and turnover on its own tells you the scale of a business, not its health.

Does turnover include tips, grants or interest?

Trading income is turnover; the rest is not. Tips are income but usually shown separately, grants are other income, and bank interest is not trading at all. The distinction matters for the VAT threshold, which counts only taxable sales.

What is turnover on a Self Assessment return?

The total of your sales for the accounting period, on whichever basis — invoiced or received — you use for tax. It goes in the turnover box on the self-employment pages, before any expenses, and it is also the figure HMRC uses to decide which version of the pages you must complete.

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